Situated at our home 75 miles south of the Canadian border, my wife and I kicked around ideas for this brand for quite awhile. As we continued to talk and run ideas, the thoughts started to come together to form the backbone for our brand. A brand that represents the lifestyle, attitude, and tight knit families that define Northern Idaho. With all four seasons, it gives us a rugged independence that isn't something that everyone can appreciate or even understand but we love it and wouldn't change a thing. We hope you enjoy our gear!